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Paid Diagnostic · Two Sessions

Two sessions.
Three named gaps.
One thing to fix first.

A structured diagnostic for digital agency owners who know something is broken but have been guessing at what. You leave with a written Gap Map — not advice, not a framework, not a slide deck. $160 · Two 35-minute sessions · Gap Map within 48 hours.

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Paid Diagnostic
$160
One price. Two sessions.
Written Gap Map included.
  • Session 1 — Surface and identify (35 min)
  • Session 2 — Findings (35 min)
  • Written Gap Map within 48 hours
  • 3 named gaps with mechanism and cost
  • 1 priority fix you can start without hiring anyone
  • Recommended next step
Book the Diagnostic — $160

You have diagnosed this a hundred times.
For other people.

Every agency owner I work with is good at their craft. That has never been the problem.

The problem is that there is no version of you that gets to sit outside your own business and look at it the way you look at a client's. You are too close to it, you have been in it too long, and the things actually blocking growth are usually structural. They sit in your positioning, your pipeline design, or your commercial model — and those are close to impossible to see from the inside.

That is the whole job of this diagnostic. Not to teach you marketing. To be the senior second pair of eyes you would give a client and cannot give yourself.

What this is.
And what it is not.

What this is

  • ✓ A structured diagnosis of your agency, not your clients'
  • ✓ Two focused sessions with real analysis in between
  • ✓ Three gaps named, with the mechanism and the cost of each
  • ✓ One priority fix you can start without hiring anyone
  • ✓ An honest read on whether you need further help, or genuinely don't

What this is not

  • ✕ A strategy session. Strategy is built on audit findings, not on two conversations
  • ✕ A sales call in disguise. You have already paid; there is nothing to pitch you into
  • ✕ A one-hour brain dump where I give you my first impression
  • ✕ A generic audit template with your logo dropped into it
  • ✕ Execution. I diagnose. You or your team implement

Why two 35-minute sessions
instead of one hour.

Most consultants sell you a single hour and spend it giving you their first impression. A first impression is a guess, and a confident guess is the most expensive kind of advice.

The gap between the two sessions is where the actual work happens. After Session 1 I go away, review everything you show the market publicly, cross-reference it against what you told me privately, and build a real hypothesis. What you get in Session 2 is a finding built on a complete picture.

The break does something for you as well. You arrive at Session 2 having sat with the problem for a few days. Most people turn up already knowing which of the three findings is going to matter most — which makes the second session far more useful than a continuation of the first.

"I would rather give you something I can defend than something fast."

How it works,
start to finish.

01

Session 1: Surface and identify

35 minutes
  • ▸ A short questionnaire lands 24 hours before, so I arrive with context instead of cold questions
  • ▸ We agree three focus areas inside the first three minutes
  • ▸ I ask targeted questions about where your clients come from, what you have already tried, and what that has cost you
  • ▸ I listen more than I talk, and I give no advice in this session. That is deliberate, not withholding
  • ▸ We close on one observation naming the category of the problem — and we book Session 2 before the call ends
02

Between sessions: the analysis

My time, not yours
  • ▸ I write up your exact language while it is still fresh, because your phrasing is the material
  • ▸ I review your website, LinkedIn, and visible content and cross-reference it against what you told me. The gap between what you say and what you show is very often finding number one
  • ▸ I build three gap hypotheses and pressure-test each one before I bring it to you
03

Session 2: Findings

35 minutes
  • ▸ I deliver three gaps, one at a time. Each named, with the mechanism causing it and what it is costing you
  • ▸ You push back wherever you disagree. That is useful — disagreement is what sharpens a finding into something accurate
  • ▸ I name the one thing to fix first
  • ▸ I tell you honestly whether anything needs deeper work, or whether the Gap Map is enough on its own

The Gap Map.

Written, delivered within 48 hours of Session 2, built to be read in ten minutes rather than filed and forgotten.

The Gap Map · 5 sections
01 · Current State
Your situation in your own words. If this paragraph is wrong, nothing else in the document lands — so it goes first, and it is written from your language, not mine.
02 · Gap 1, Gap 2, Gap 3
Each gap named, with the mechanism driving it and the downstream cost in time, money, or growth. Written specifically enough that the document could not describe a different agency.
03 · The Priority Fix
The one thing to do in the next 30 days, without external help. Specific enough to start the same day you read it.
04 · What Needs Deeper Work
The one or two gaps that genuinely require investigation beyond a diagnostic. Named honestly, whether or not you ever work with me again.
05 · Recommended Next Step
My actual recommendation. Sometimes that is an audit. Often it is "implement the priority fix and reassess in a month." You get the real answer either way.

Built for agency owners.
Not for everyone.

This is built for you if

  • ✓ Your agency does $50K–$500K a year, with 2–20 people
  • ✓ You run a digital marketing, creative, web development, or software development agency
  • ✓ Your pipeline is mostly referral, or you are the only person who can close, or you keep attracting the wrong tier of client
  • ✓ You want to know what is broken before spending money fixing the wrong thing

This is not for you if

  • ✕ You want someone to execute. This is diagnosis; you or your team implement
  • ✕ You are under $50K revenue. You need fundamentals first, and I will tell you that rather than take the booking
  • ✕ You want a full strategy for $160. That is not what this is, and pretending otherwise would waste both our time

$160. Two sessions.
One product.

The Diagnostic is sold as a pair. There is no half version and no free first session. Splitting them would halve what you actually get and turn the second half into a negotiation, which serves neither of us.

What people ask
before they book

Can I just book one session?

No. The two sessions are one product. Session 1 on its own is an interview with no findings — you would be paying for the questions and skipping the answers.

Will you tell me how to fix it?

I will tell you what is broken, why it is happening, and the one thing to fix first. I will not write your positioning language or build your channel plan inside two 35-minute sessions. If a gap needs execution-level work, I will name that honestly and tell you what it would actually involve.

What if I already know what my problem is?

Most owners know the surface problem. What they usually have not mapped is why the things they already tried did not change it. That question is normally where the real finding is hiding.

What if I disagree with your findings?

Say so in the session. Pushback is genuinely useful — it forces the finding to get more specific, and a diagnosis you argued with is one you will actually act on.

What happens afterwards?

Either you implement the priority fix yourself, which is a completely valid outcome and happens often, or the Gap Map surfaces gaps that need channel-level investigation and there is an Audit for that. I do not pitch it on the call. The recommendation is written into the document so you can read it without anyone sitting across from you.

How is this different from the free diagnosis call?

The free call is a 30-minute screening. You get three probable root causes and one starter tip, and I tell you whether this is a fit. The Diagnostic is where probable becomes confirmed, written down, and specific to your business.

Stop guessing
at what is broken.

Two sessions. Three gaps named. One thing to fix first. Written down and in your inbox within 48 hours of the second call.

Book the Diagnostic — $160 Start with the free call first →
Two 35-minute sessions · $160 · Gap Map within 48 hours